To Test or Not to Test...Hmmmmm

I love it when a client has a new idea but they’re not sure on how to implement it or if it’s even going to work.

It’s ok to stir the pot.... It’s ok to test... It’s ok to try something new

Nine times out of ten my response to them is test that idea out and let’s gather some findings. I’d want to know if one particular subject line, ad copy, or even creative performs better than something we’ve always used in the past and we obtained mediocre results.

It’s ok to stir the pot.... It’s ok to test... It’s ok to try something new when what you’ve always done isn’t working anymore.

Now go run that test you’ve been thinking about!